Serie A is like a blockbuster movie, and every one of them might rely on superheroes. We let the fans decide…
Victor Osimhen has been a factor for SSC Napoli this season, especially away from home: here’s how we celebrated him with Chinese fans.
2022 will mark “The Year of the Tiger” in the Chinese calendar. Serie A wanted to celebrate some of the players tied to that zodiac sign.
2022 Chinese New Year is a special date for fans around the country. SSC Napoli wanted to celebrate with them, so…
The Italian Cup (or “Coppa Italia”) is a main aim for many clubs in Serie A. Now those games are coming to China on Weibo.
Andriy Shevchenko against his past: the new manager of Genoa is ready to face AC Milan. A chance to promote Serie A in China.
Serie A has a plot, some actors and a stage to take. It’s like a movie… and that’s why we promoted it as such for Chinese fans.
After the Summer, a new season comes through: the 2021-22 Serie A just started and we’re covering it for Chinese fans.
Fans from abroad want to know more over their heroes. Napoli teamed up in China with us to give more info about two beloved profiles.
Retaining engagement in the off-season is crucial: SSC Napoli produced a “Buzzer Challenge” to engage further with Chinese fans.