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Tag: China

Serie A, the superheroes we need

ganassa April 1, 2022June 15, 2022

Serie A is like a blockbuster movie, and every one of them might rely on superheroes. We let the fans decide…

Osimhen, the lion in the penalty box

ganassa March 16, 2022May 9, 2022

Victor Osimhen has been a factor for SSC Napoli this season, especially away from home: here’s how we celebrated him with Chinese fans.

The Year of the Tiger

ganassa February 10, 2022May 4, 2022

2022 will mark “The Year of the Tiger” in the Chinese calendar. Serie A wanted to celebrate some of the players tied to that zodiac sign.

2022 Chinese New Year is here!

ganassa February 2, 2022May 4, 2022

2022 Chinese New Year is a special date for fans around the country. SSC Napoli wanted to celebrate with them, so…

The Italian Cup in China

ganassa January 20, 2022April 27, 2022

The Italian Cup (or “Coppa Italia”) is a main aim for many clubs in Serie A. Now those games are coming to China on Weibo.

Andriy’s game: Shevchenko against his past

ganassa December 2, 2021April 26, 2022

Andriy Shevchenko against his past: the new manager of Genoa is ready to face AC Milan. A chance to promote Serie A in China.

Like a movie

ganassa October 17, 2021April 21, 2022

Serie A has a plot, some actors and a stage to take. It’s like a movie… and that’s why we promoted it as such for Chinese fans.

It’s a new dawn

ganassa September 13, 2021April 12, 2022

After the Summer, a new season comes through: the 2021-22 Serie A just started and we’re covering it for Chinese fans.

Know your favourite players

ganassa August 16, 2021April 21, 2022

Fans from abroad want to know more over their heroes. Napoli teamed up in China with us to give more info about two beloved profiles.

Buzzer Challenge

ganassa June 18, 2021April 21, 2022

Retaining engagement in the off-season is crucial: SSC Napoli produced a “Buzzer Challenge” to engage further with Chinese fans.

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