Serie A is like a blockbuster movie, and every one of them might rely on superheroes. We let the crowd decide, especially the fans.
In collaboration with the Italian championship, we started producing a new series called “The Superheroes“. Weibo was the perfect platform to pitch it.
Every week, we would post a poll, asking fans to pick one Serie A player with a superpower. Then our graphic designer would create an animation according to the result of the poll.