🇨🇳 x Serie A | The Italian Cup in China

Serie A is one of the most famous championships in the world. Nevertheless, that’s not the only tournament gaining attention from Italy. The Italian Cup (or “Coppa Italia“) is both closely followed by fans and chased by the clubs as a prestigious trophy.

To help expand the competition’s exposure overseas, we helped promote the live streams of the matches from the Round of 16.

Big matches like Napoli-Fiorentina, Milan-Genoa and Juventus-Sampdoria were all available on Weibo through mid-January.

To publicize these games and their live streams, we produced special posters for each match of the Italian Cup in advance. We also promoted them with the help of the platform.