Korean New Year is just around the corner. That important celebration gave Borussia Dortmund a chance to celebrate it with Korean fans.
To produce content for this specific market, we got two of the hottest stars in the world. Erling Haaland and Jude Bellingham wanted to wish a Happy New Year to all their Korean fans.
The two BVB players exchanged some gifts to start with a bang this new year. The content was picked up by some Korean outlets as well, expanding the awareness about BVB’s activities in Korea.