🇯🇵 x Celtic | Japanese Bhoys are here!

In football, the Winter transfer market window can bring a lot of things. But probably no one was expecting three Japanese Bhoys coming to Glasgow.

Celtic are going through an excellent season. The newly-hired head coach, Ange Postecoglou, is implementing a new brand of football within the club.

A bridge between Japan and Scotland

Meanwhile, on the pitch, the impact of new signings is leaving a mark. From a general standpoint, purchasing Kyogo Furuhashi from Vissel Kobe was a successful intuition.

The no. 8 scored several goals in only half a season, while Celtic opted to open their operations in Japan last Summer. December witnessed as well the opening of a Japanese section of the website.

But there was more to come for January. With a surprising announcement, Celtic were ready to bring on three new players in just one operation. And all of them came from the J. League.

The three players were Reo Hatate (signed from Kawasaki Frontale), Daizen Maeda (from Yokohama F. Marinos) and Yosuke Ideguchi (from Gamba Osaka).

To celebrate this special occasion, we teamed up with Celtic to produce special content to introduce them to the fans.

#JapaneseBhoys: three new signings for Celtic

The “Japanese Bhoys” – as they were nicknamed for the introduction – were presented in two parts. The first clip was a really brief one, anticipating their arrival and inspired by “Sono Toki Rekishi Ga Ugoita“, a famous TV show which talked about historical events in Japan.

The second part saw instead a reference to “karuta“, the well-known card game which is a relevant cultural product in Japan. It’s so much common that professional tournaments take place every year and even an anime has been produced on the subject.

As the CEO and founder of Ganassa, Cesare Polenghi, explained for this particular initiative: “Localisation of the language is important, not only because of the communication but because of the message it sends of the club lending a hand to the fans.