🇮🇩 x LaLiga | El Clásico: the (social) strategy behind the match

El Clásico is often the best time of the year to leverage on LaLiga’s social media presence. The rivalry between the two is massive and a solid chance to attract a global audience.

As we geared towards the fiercest fixture of the league, we released a trivia on ex-members who have featured for both teams. In doing so, we applied the golden rule: include a local element.

Former national team manager of Indonesia and former player for both sides, Luis Milla took the stage by being quoted in this special rendition ahead of El Clásico.

As Social Media Manager for a league, this represents the best way to satisfy fans from both sides at the same time.