127 million

Japan has a population of 126,670,000, which is the 11th in the world.

10-15 million

The estimated number of football fans in Japan is 10-15 million.

20,751

The average attendance in the Japanese top division was 20,751 in 2019.

86,3%

86.3% of Japanese football fans use the internet as the main source of information.

81.2%

81.2% of Japanese use a smartphone.

78.3%

78.3% use their smartphone to access the internet.

76.0%

76.0% teenagers and 63.0% of people in 20s use Twitter.

75.2%

75.2% of Japanese watch clips on Youtube.

68.5%

68.5% of all Japanese and 88.0% of teenage boys use LINE.

50 minutes

Japanese smartphone users spend average of 50 minutes per day on SNS apps.

38.1%

38.1% of football fans who attended J1 games in 2017 were women.

36.0%

36.0% of all Japanese and 50.0% of men in their 60s use Facebook.

Data gathered from various sources between 2017 and 2019