127 million
Japan has a population of 126,670,000, which is the 11th in the world.
10-15 million
The estimated number of football fans in Japan is 10-15 million.
20,751
The average attendance in the Japanese top division was 20,751 in 2019.
86,3%
86.3% of Japanese football fans use the internet as the main source of information.
81.2%
81.2% of Japanese use a smartphone.
78.3%
78.3% use their smartphone to access the internet.
76.0%
76.0% teenagers and 63.0% of people in 20s use Twitter.
75.2%
75.2% of Japanese watch clips on Youtube.
68.5%
68.5% of all Japanese and 88.0% of teenage boys use LINE.
50 minutes
Japanese smartphone users spend average of 50 minutes per day on SNS apps.
38.1%
38.1% of football fans who attended J1 games in 2017 were women.
36.0%
36.0% of all Japanese and 50.0% of men in their 60s use Facebook.
Data gathered from various sources between 2017 and 2019