There’s no one-size-fits-all answer to social media marketing in football. A tool that works well in one region may not be as effective in another and vice versa.
Bespoke content and customization should be at the heart of social media marketing. You have to consider the local taste of the target audience.
A country home to world-renowned animations, Japan represents a crucial example in terms of “anime“. Their characters are elements to be harboured with social media marketing.
As we did on the Twitter front on behalf of SD Eibar, we noticed a social trend with the viral hashtag: ‘#Express European football with Ghibli pictures’.
Following the anime-related trend, we posted an image that empathizes with the feelings of Eibar’s Japanese fans looking forward to the team’s victory.
Be observant of the trend and leverage when possible.