The heart of beloved characters and fantasies, Japan seems like a daunting task for a European club’s mascot to mark its name in this region.
Since the rise of the pandemic, it has become harder to reach out to people through offline engagements and raise the mascot’s awareness.
Thus, we chose a simpler and more affordable option: sending mascot to the followers’ homes.
We launched a simple but fond campaign where we sent a doll of a Real Betis’ mascot, Palmerin to houses of followers who responded to the post.
Palmerin now travels all over the island without having to physically move across the continent.